It wasn't long after I started marketing information and software products on the Internet when I started to hear a rumour ... the same rumour ... time and time again...

Perhaps you've heard it too?

The rumour is:

"If you ever want to buy anything in life ... (like a new car, or fancy holiday
abroad... literally anything) All you needed to do, is to write a new sales
letter and pop it up on a single page website..."

... I can't remember exactly who it was that told me that... and I don't think I quite understood what it really meant at the time either. But I promise you, it didn't take me long to find out.

And what's more it's true.

As a result of what I'm about to introduce you to, I have personally enjoyed traveling the world and bought several new cars. Other people I know have also gone on to become rich beyond their wildest dreams.

And that's what I want to talk to you about today.

I want you to discover exactly how easy it can be to create a 'killer' order-pulling sales letter that once written can automatically carry on producing cash FOREVER.

Contrary to popular belief among newbie internet marketers, writing sales letters doesn't need to be hard at all... in fact writing a targeted sales message to your customers can be one of the easiest ways for you to bring in INSTANT CASH once you know how... Even if you are dyslexic...

(All you'll need is a 'copywriting master' like Ken McCarthy to take you by-the-hand, and teach you his copywriting tricks)... I'll let you know how Ken can teach you these in just a moment... But first.

If you can grasp with both hands what I am about to tell you right here in this letter ... It could be the difference between scratching around for a living for the rest of your life, OR being able to buy whatever you want, whenever you want... Imagine that! Enjoying the finer things life everyday, for the rest of your life.

That's right, what follows is that important.

When it comes to pulling in a six figure income on the internet, The only way succeed is to fully understand the power of numbers. Then use this knowledge to your advantage.

For instance, you are already in business... Right? ... But you want to make more sales, more money and more profit... to reach your new financial goal... what can you do? How about these three things for starters:

• Increase the price / profit from each of your products

• Increase the number of people buying your products

• Increase your product range

Any or all of the above would help I know you'd agree... But how do you put each of these into practice? The simple answer is by learning Everything You Need To Know About Copywriting!

Just think about it for a moment. What if you were able to charge more money for your existing products than you did previously thanks to a handful of carefully picked words.... and a carefully crafted sales letter ... you were able to also increase the number of people that purchased. And finally what if you also managed to regularly add new products to your portfolio like clockwork every month... Each with a new, unique 'killer' sales letter that literally 'sucked' money out of your customers wallet?

What would that mean for your business profits?

For me it has meant pulling in literally hundreds of thousands of dollars in sales over the last couple of years. And The same can happen for YOU too.

Let me explain exactly how:

You see, if you learn Everything You Need To Know About Copywriting and 'work the numbers' in your favor. All of a sudden you'll have multiple streams of income and the numbers will be working with you, moving you, quite quickly, towards that magical annual target of 100,000 or more. Whatever your goal is, More products, More sales and higher prices = more profit.

However If you're like me. When I first started out marketing online; I used to dread the thought of copywriting. In fact I would put off writing sales letters as long as I could possibly get away with.

Looking back I can only assume the reason why I had such poor sales and didn't create new products as regularly as I should, was because I had a problem writing decent sales letters. Period.

And at the time I didn't know how to solve this problem. Nobody I knew had bothered to take me to one side and actually show me any of this copywriting stuff whatsoever -

Let alone teach me any of the 'really high-powered hypnotic tips' which work pretty much faultlessly each and every time they're included in a sales letter to encourage more people to buy from you.

To add insult to injury I also knew I could never have afforded to throw money into the problem. The $5,000 - $10,000+ fee for a professional copywriter was way out of my price range. Does that sound familiar to you too?

Today though, things are very different,

Writing Sales Copy Is So Much Easier Today Than Ever Before...

Today, I look forward to writing a new sales letter because I know there's money on the table as soon as the copywriting has been finished. Good money too... Which will continue to pour my way for a very long time.

Why would anyone want to avoid writing as many sales letters as they could, knowing that?

But it's only like this for me now... Thanks to a presentation called "Everything You Need To Know About Copywriting" by Copywriting Master Ken McCarthy, which I was lucky enough to attend a few months ago, at a behind-closed-doors meeting of some of the UK's most successful Internet marketers. Ken flew over specially to the UK from the USA to be there as guest of honour.

This event was completely hush, hush and wasn't advertised at all, because attendance was strictly by personal invitation of the event organizer only. You could not buy your way into this event at any price. Though a few people tried.

The highlight of the entire weekend was Ken's in depth "Everything You Need To Know About Copywriting" presentation.

Knowing how I had struggled to write sales letters until then, I was keen to hear EVERYTHING Ken had to say about copywriting.

Everyone in the room was mesmerized as Ken he divulged his most precious and closely guarded copywriting formula secrets.

I didn’t really believe how easy it could be for anyone to write a killer sales letter until I’d heard Ken McCarthy explain it all to me in such a step by step fashion.

Everything he said to me made such obvious sense... and I would reckon that my writing skills instantly improved about 1000% ... as a result of what I learnt that day.

And it’s all thanks to Ken!

You see, what Ken manages to do so well is to break everything down in to easily manageable chunks for you to use straightaway. You’ll soon find yourself saying, “I never thought of it like that before!” and, “That’s so obvious - how’d I miss it?”

That’s the power of a good teacher and a great copywriter … they make everything easy to understand and simple to use.

I wish you'd also been given the chance to attend this event in person and hear what Ken had to say 'live' so to speak ... But sadly as I have already said... attendance was strictly by personal invitation only and I was extremely lucky to get in the room myself.

I think you too would have been blown away by what Ken has to say!

My Struggle To Secure The Video Rights Initially Failed.

In fact, I was so impressed, with what I learned that weekend from Ken McCarthy, that within a day of returning home from the private meeting, I arranged to meet up directly with the event organizer himself to try and negotiate the exclusive Master Reproduction Rights to the entire video footage of the Ken's presentation... to ask for his written permission to allow me to share the DVDs with a few other marketers I knew, who would probably be interested in offering the DVD set to their customers.

Unfortunately, he WASN'T interested in doing this, because the DVD footage in his mind was absolutely NOT FOR SALE TO THE GENERAL PUBLIC … and I just couldn't get him to change his mind on that I'm afraid.

That's the bad news! The good news is that…

After 6 and a half months of pleading with him to change his mind, and as we became good friends during the latter part of last year, he finally gave in and agreed to a deal... Which included passing onto me many of his master-tapes and joint venture projects.

With this in mind he HAS NOW AGREED to allow me to distribute a few copies of Ken's original Everything you need to know about copywriting presentation on a 4 DVD set, to help me find new, budding marketers to work with me throughout the year for a new product of my own I am putting together myself about the effect of learning and using copywriting in business.

But I have to be frank with you and warn you that he has only allowed me to do so if I severely limit the distribution.

Now I'm giving you this one and only chance to grab a copy of this 4 DVD set for yourself…

An opportunity to be one of just a very few people to review the DVD's in your own home … and to do so WITHOUT RISKING A SINGLE PENNY!

Would you like to discover:

• How To Become a skilled writer! No matter what the niche market, you'll find out how any Internet marketer can quickly become a skilled copywriter. Even when you have plenty of money to hire others to write copy for you, nine times out of ten, I guarantee you'll want to write your own sales letters - by choice. Learn why and see how you can master the skills of copy masters.

• How To Create The Best Headlines! Is your headline working hard enough to make really big sales? How can you pump up its impact? How do you test for relevance? How short should it be? What should it say? What’s the most powerful word you can ever use in your headline? Ken makes it clear - so listen hard!

• Offers they cannot refuse! Are your offers strong enough to make big sales? How can you improve your offer simply by changing what the words are saying? You can dramatically improve sales and boost your profits - not by spending more on your marketing, but by writing killer copy. Here are the secrets to killer positioning copy.

• Positioning it properly. You’ve got to make your prospects feel great about what you’re offering and it’s words that make that happen. Get to know the right words that trigger response every time - and learn how to avoid all of those that don’t!

• Bullet point secrets. Shorter is often a lot, lot better! There is an art to packing 100% sales sense into short bulleted copy. You can master this art in minutes! When to use bullets, how to use them and where to use them - knowing this will improve your sales letters in an instant.

• “Clever” copy vs hard-hitting sense! Don’t waffle! Your words may sound great, but are they really saying anything? Master the art of getting straight to the point and watch your sales take off!

• THE Formula for Profit! Yes, there is a mathematical formula for optimum profits that never fails. Here’s where you learn what it is and how to use it to keep those profits rolling in, year after year, after year.

• Avoid manias, fads and fashions! Don't get caught up in manias and the “next great wave” - neither in the words you use, nor in the promises you make. Always have the courage of your convictions, stand by you believe in and say it just the way it is. Never over-promise - not if you want the trust of loyal customers and repeat sales, year after year after year.

• Structuring sensible sales messages. No sane person thinks that simply getting a phone number or opening a post office box is going to generate business. Similarly, setting up an online presence isn’t simply going to generate business. You need to integrate your online activity with some good old-fashioned marketing … and create powerful sales messages that make people buy! Here’s how.

• “Secret sauce”! Learn the 'secret sauce' that will put money in your bank account - if you're smart enough to use it ... online, offline, wherever.

• Common copy mistakes. If you're making any one of these simple copy mistakes, correcting it will reduce spending and increase profits. It will also increase readability and improve take up of your offers.

• 'Newness' motivates customers. Tell them it’s new and sales will take off. See and learn how the pros use newness as a motivational tool to change perceptions and drive big sales.

• Adwords secrets. Google AdWords is a lucrative source of traffic... but do you know the secret side of AdWords? Ken will give you an instant unfair advantage that earns you tens and even hundreds of thousands in extra profit every year.

• What’s in a PS? It’s either a useful tool, or a useless throw away. What kind of PS’s are you writing? Here’s how to make every word count, improve sales and increase your profits - simply by following a few rules.

• How long should copy be? This confuses even the best writers! There is an optimum length for readability and a layout that encourages results. Unwrap the mystery of sentence length, word count and pure layout magic.

And Lot's lots more... Ken held nothing back. This was a full disclosure. In fact, I wouldn't be surprised if you, like me, were able to create a killer sales letter that really pull in the orders in double quick time as a result of what you'll discover on these DVDs.

Okay, Count Me In... But How Much
Is This Copywriting DVD Set?

"Okay, fair enough. So how much is this limited edition 4-DVD set? How much for Everything You Need To Know About Copywriting and writing sales letters for my business.?"

Well think you will be pleasantly surprised. Especially when you compare the price of these DVDs to the thousands of dollars it would cost for Ken to teach you his system privately on a one-to-one basis.

Or the tens-of-thousands of dollars it would cost to hire him to personally write a sales letter for you. - If you could persuade him to actually agree to a deal in the first place that is.

No... in fact the cost for the Everything You Need To Know About Copywriting DVD Set is just £67.00 (plus Postage)

Believe me, this is a great deal and I would be surprised if you didn't recoup more than 10 times the cost of the entire DVD set in the very first sales letter you write after learning just a few of Ken's great tips.

However, because I'm looking for some volunteers to be case studies for my new copywriting book, (If you are interested in taking part that is)... I'm more than happy to sell a few of these Everything You Need To Know About Copywriting DVD Sets to customers at the massively under priced amount of just £67.00 (plus Postage) Oh, and if you're wondering how good such a product could be for such a low price, let me answer you.

Often low price means low quality, we both know that, but very occasionally you do get incredible value ... this just happens to be one of those times.

Honestly, It's a great deal, and I'm sure you already appreciate that, but if you are still unsure about either the quality of the 4 DVDs or the copywriting advice itself, why not listen to the comments a few of my private students who have come along to a special PRE-RELEASE screening of the DVDs:

I could show you many more but I just haven't got room to put them. Any way, I don't want to try to convince you about the validity of what Ken teaches. I don't have to ... the fact is that these copywriting tips work ... AND I MEAN REALLY WORK! It is a proven and powerful way anyone can adopt to write killer order pulling sales copy.

In a moment I'll tell you exactly what you have to do to get your hands on this exclusive DVD set.

But before I forget, let me tell you about an EXTRA BONUS I've added for you …COMPLETELY FREE… But only if you reserve your set within the next 3 DAYS.

Your 100% ‘The Risk Is All Mine’
Money Back Guarantee

Okay, you might be thinking: Will Ken's copywriting tips work for my business? ... Or.. Don’t I already know all this stuff? ... What If I'm not 100% happy with the DVDs then what happens?

Well I want you to know that you are fully covered by my personal full satisfaction guarantee.

Watch Ken on these 4 amazing DVDs, study his techniques, then start putting 'pen to paper' on a new sales letter (or email message)... If you don't instantly find it much easier to write sales copy... for any reason whatsoever OR you are not completely satisfied with anything about the Everything You Need To Know About Copywriting 4 DVD Set, - Simply let me know within 30 days by returning the DVDs to me and I'll refund you the entire purchase price.

Plus... You can even keep the free bonuses report: INSIDE THE MIND OF THE COPYWRITER completely free of charge as my way of saying thank you for taking a look.

You see this way you have absolutely nothing to lose by at least reviewing the Everything You Need To Know About Copywriting 4 DVD Set - The risk is entirely on me.